What's in the CO?

How contrasts make life more interesting and meaningful.

​I would like to share a little secret with you. This has been on my mind for quite some time now, never being able to put it to rest and never truly needing a resolution either. Since the rebrand of our humble namesake, we haven't really decided on what that 'CO' at the end stands for. Then, why put it there if you don't know? Well, it's as simple as saying it just felt right – sounded right, too. But, there has to be more to it, isn't there? You can't just name something without a purpose, and yes, I may have given you reasons as to why we added the CO in the first place, but there has to be more. It can't just be that simple. And, you're right. It usually isn't.

Humans have this intrinsic tendency of overcomplicating things, and that's just my simplistic way of saying that we as a species are naturally hardwired to seek deeper meanings from all things. Our curiosity knows no bounds. It is limitless. You can find the simplest, most straightforward thing and find a way to turn it into a mosaic of multiple meanings and purposes. If we weren't like this, you'd probably be living in an entirely different society. And let's just say that we aren't natural over-complicators, imagine how boring and drab the world would be. Complexity is contrast, and contrast is what makes life and our emotions more meaningful.

As multidimensional beings, we strive to find peace, but we also strive to be movers and shakers, game-changers, tastemakers – norm disrupters. We can't ever just be in one box. We were given the ability to jump from one to another, freely. Just like the CO, a simple two-letter contraction. We were torn at first. Should it stand for COmpany? What about COlorado, that'd be cool! No, I think COllaborative has more umph. Hmm, COrporation's too industrial. Wait, I think CO– Yup, see what I mean when I say we love to overcomplicate things?

Now, after way too much thinking, we had finally come to realize that we don't have to stick to one. It doesn't just have to be COlorado, just COmpany, just COllaborative... the whole point of shortcutting 'CO' opens the two-letter word to a multiverse of meaning. We are a company, we started from Colorado, we are a collaborative. We are. We are. We are. We are what you think we are and we are what we believe we are, and that is the beauty in the complexity, and in a way, it is simple. It isn't complicated. It just is.

Many times, in this spiral we find ourselves in during deep thought and heavy reasoning, do we get disillusioned from the actual purpose of contrast. It is not there to confuse us, or to make the complicated even more complicated. It exists to make our lives simpler, better, funner, more exciting and vibrant and wonderful. Embrace the contrast and complexity, see it in the curious gaze of a child where anything is possible and nothing is limited. It is there to serve you, not to be of a disservice to you. Use it as a tool to navigate through the decisions you must make. Use it, embrace it, and absolutely do not shun it.